Joules suite flask
Joules suite
Joules suite bathroom


British lifestyle brand Joules have brushed off their muddy wellies and found a home at Another Place.

The brand, whose roots are planted in the Leicestershire town of Market Harborough, but branches span across the UK and internationally, lovingly design clothing for the whole family. Their bold prints and playful colour palettes are inspired by the countryside they roam and have been brightening wardrobes since Tom Joule founded the company in 1989.

As the love for Joules has grown, so too has their product offering and now they are proudly designing premium homeware, toiletries, stationery, furniture and much more, all in the hope that they’ll help bring a little joy to people’s lives.

Anyone that is constantly searching for inspiration, like Joules so very often is, naturally gravitate towards the Lake District and the brand have rambled their way here and opened stores in Ambleside, Bowness, Keswick and Kendal. We’re pleased to say that a few years ago they formed a partnership with Another Place and haven’t left us since…

Here they have transformed one of our suites, now named the ‘Joules Suite’, into a relaxing room bursting with their most distinctive products. Staying here, guests can sip morning coffees on the plush sofas, refresh themselves with uplifting toiletries and always wake up on the bright side thanks to the beautiful bedding.

Their influence can be seen beyond the suite too as their clothing forms the stylish uniforms of our teams, from front of house and housekeeping, through to the lovely people in our Kids’ Zone. If you like their style, they’ll be happy to point you in the right direction for adding it to your wardrobe when you get home too!

There’s all this and plenty more to discover from Joules, so why not start your Lake District adventure in style?