Established in the British countryside by Tom Joule in 1989, Joules is a true premium lifestyle brand with an authentic heritage. They started selling clothing at rural shows and events, so Tom had a deep-rooted understanding of his customers’ lifestyles and found it easy to capture their interests, attitudes and opinions. Values of quality, British, family, colour and humour are what made Joules stand out from the crowd and are still things that Joules enjoying weaving into everything they do today.
Now a multi-channel lifestyle brand based in Market Harborough, Joules carefully designs clothing, footwear and accessories collections for women, men, children and baby whilst homeware, toiletries and eyewear collections are constantly expanding.
Joules has an authentic rural heritage and has a strong connection with the Lakes. Currently there are four stores in the Lake District – Ambleside, Bowness, Keswick and Kendal and their designers take inspiration for their hand-drawn prints from the area.
Joules love working with people who share the same values and so a partnership with Another Place began. When visiting take a look at the clothing and uniforms worn by our team – from our front of house and front desk to maintenance, housekeeping and even the wonderful people in our Kid’s Zone – each member will be looking effortlessly stylish, thanks to Joules.
The new Joules Suite is also well worth a visit and showcases the best of this exciting and rather colourful collaboration. Within the room, you’ll be able to find a Joules sofa, bedding, kitchenware, a radio and a hamper – perfect if you’re a fan of the great outdoors.